How HR Can Support Your Businesses Growth Strategy

July 12, 2019

Hopefully, your small business is growing - whether in size, popularity or profitability - and if your business is growing, so should your employees be. One area of business management all too frequently neglected, is development planning, in which a company’s employees are helped to shape the future direction of their careers. A business’s employees must be viewed and treated as an integral part of the company, and as its’ success is often dependent on how well the staff perform their roles, their development should never be ignored.


A strong HR strategy will place an emphasis on career development and training, and with employees being given an opportunity to improve and increase their skills and experience, they’ll be far readier and willing to take on more responsibilities. This in turn, can alleviate much of the stress that the business’s management team will undoubtedly be facing. Not only that, but employees will feel as if their futures are being invested in and that their employer genuinely cares about the development of their careers.


How HR can help you create a culture of productivity:

The culture of a company is often reflected in the way in which employees work and can be judged by how productive they are. Those businesses who have worked hard to build a healthy culture among their staff, often have employees who are motivated and highly productive, which naturally bodes well for the future of the company. Corporate sustainability and growth are just two of the many ways in which a business can benefit from having a contented and motivated workforce, and there is even the potential to decrease employee turnover and mitigate unnecessary labour costs, since the current workforce may wish to stay with the company for the foreseeable future.


HR and customer satisfaction:

Satisfied customers are essential to the success of any business - whether they are selling a product or a service - and without a HR team to support the growth of the business, this element may go untracked, with potentially devastating effects. The HR team should be constantly identifying areas of the business which are directly affecting sales and customer satisfaction, and if there are voids, they need to be filled. If extra support is needed for certain employees to be able to do their job effectively and deliver on client satisfaction, then the quicker this is acted upon, the better for the entire business. One example would be if the sales team are noticed to be underperforming due to a lack of resources; HR will recognize this and act upon it swiftly. They may need to hire more staff to help or give extra support to the existing team in the form of training.


If your business growth strategy needs extra attention or appears to be failing, then it may be that you need to replace your HR team or consider outsourcing to ensure the continued (or improved) success of the company that you’ve worked so hard to build up.

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